PRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT.  SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)

Imam Yunianto

doi:10.30740/jees.v1i1.23

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Keywords Asset Pricing Model (CAPM), Arbitration Pricing Determination Theory (APT), Three Factor Model, Carhart Model four factors, and Five Factor Price Model. Competence of Traders, Marketing, Traditional Markets Competence, Digital Marketing, Small and Medium Enterprises (UKM) Competency, Compensation, Motivation, Employee Performance Corporate social responsibility, empowerment index, cooperation, business government academics (ABG) E-Commerce, Middle Economy, ICT Economic Empowerment, Personal Relevance, Online Interactivity, Message, Brand Familiarity, Buying Intention. Fundraising volunteers, religious social service organizations, Fundraising School, Canvassing. Goverment, Poverty and Social Entrepreneur Health Service, Acceptance Value, Patient Reliance Influence, Law, National Economy Influence, Performance, Organization Management of cooperatives, effectively, business sustainability Organization , Administration Public Pathology, Bureaucracy, Performance, Services Perpetrators of e-warong KUBE, economic empowerment, income generating , social entrepreneurship, industrial social worker. Product Quality, Promotion, Purchase Decision. Suzuki Ertiga. Strategy, Supply Chain Management, SMEs Supply Chain Management Strategy Stratejic, Management, Leadership Style, Job Satisfaction, Employee Performance. government collaboration, coordination, organizational performance supervision, hotel and restaurant tax, local revenue

PRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT. SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)

Imam Yunianto

Abstract

This research was conducted at Car Dealer PT. Sejahtera Buana Trada Puri Indah branch with case study Suzuki Ertiga which at the time of research is selling well. In this study, researchers wanted to test whether there is a significant relationship between Product Quality with Purchase Decision. Is there also a significant relationship between Promotion on Purchase Decision. As well as a significant relationship between Product Quality and Promotion together with Purchase Decision.

Keywords

Product Quality, Promotion, Purchase Decision. Suzuki Ertiga.

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References

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DOI: https://doi.org/10.30740/jees.v1i1.23