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Keywords Asset Pricing Model (CAPM), Arbitration Pricing Determination Theory (APT), Three Factor Model, Carhart Model four factors, and Five Factor Price Model. Competence of Traders, Marketing, Traditional Markets Competence, Digital Marketing, Small and Medium Enterprises (UKM) Competency, Compensation, Motivation, Employee Performance Corporate social responsibility, empowerment index, cooperation, business government academics (ABG) E-Commerce, Middle Economy, ICT Economic Empowerment, Personal Relevance, Online Interactivity, Message, Brand Familiarity, Buying Intention. Fundraising volunteers, religious social service organizations, Fundraising School, Canvassing. Goverment, Poverty and Social Entrepreneur Health Service, Acceptance Value, Patient Reliance Influence, Law, National Economy Influence, Performance, Organization Management of cooperatives, effectively, business sustainability Organization , Administration Public Pathology, Bureaucracy, Performance, Services Perpetrators of e-warong KUBE, economic empowerment, income generating , social entrepreneurship, industrial social worker. Product Quality, Promotion, Purchase Decision. Suzuki Ertiga. Strategy, Supply Chain Management, SMEs Supply Chain Management Strategy Stratejic, Management, Leadership Style, Job Satisfaction, Employee Performance. government collaboration, coordination, organizational performance supervision, hotel and restaurant tax, local revenue

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Yunianto, Imam, Sekolah Tinggi Teknologi Bandung, Indonesia

Vol 1, No 1 (1): Volume I Number 1, August 2018 - Articles
PRODUCT QUALITY AND PROMOTION RELATION ANALYSIS ON PURCHASING DECISION AT PT. SEJAHTERA BUANA TRADA (CASE STUDY OF SUZUKI ERTIGA)
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P-ISSN : 2621-7724

E-ISSN : 2621-4652

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JOURNAL COMMITTEE

JOURNAL OF ECONOMIC EMPOWERMENT STRATEGY (JEES)

EDITORIAL BOARD

Editors In Chief : Dr. Yuce Sariningsih, M. Si

Universitas Pasundan

Bandung City, West Java, Indonesia

Vice Editor In Chief : Dr. Nia Nurdiani M.Si.

Managing Editor : Acep Roni Hamdani, M.Pd

Encoders/Layout Artists : Purmaningrum, S.T., S.Sn.

Editor Layout : Erti Dinihayati, S.Si., M.Stat

Ethics Reviewers : Dini Siti Ramsari, S.Pd

Circulation Managers : Dede Hikmat S. Sos

REVIEWERS:

Prof. Dr.Uman Suherman, A.S., M.Pd

Coordinator of Private Higher Education, Region IV, West Java and Banten

Province-Indonesia

Prof. Dr. Ir. H. Eddy Jusuf Sp., M.Si., M.Kom.

Universitas Pasundan

Prof. Dr. Sidik Priadana, M.Si.

Universitas Pasundan

Prof. Dr. Azhar Affandi, M.Sc.

Universitas Pasundan

Dr. Jaja Suteja, S.E., M.Si.

Universitas Pasundan

Dr. Horas Djulius, S.E

Universitas Pasundan

Dr. Erni Rusyani, S.E., M.M.

Universitas Pasundan