Segarwati, Yulia, Universitas Pasundan, Indonesia
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Vol 3, No 2 (2020): Volume III Number 2 August 2020 - Articles
DIGITAL MARKETING COMPETENCE OF MIDDLE-MEDIUM BUSINESS PLAYERS (UKM) IN KECAMATAN LEMBANG WEST BANDUNG DISTRICT
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Journal of Economic Empowerment Strategy (JEES)
Online ISSN: 2621-4652
Print ISSN: 2621-7724
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Keywords
Asset Pricing Model (CAPM), Arbitration Pricing Determination Theory (APT), Three Factor Model, Carhart Model four factors, and Five Factor Price Model.
Competence of Traders, Marketing, Traditional Markets
Competence, Digital Marketing, Small and Medium Enterprises (UKM)
Competency, Compensation, Motivation, Employee Performance
Corporate social responsibility, empowerment index, cooperation, business government academics (ABG)
E-Commerce, Middle Economy, ICT
Economic Empowerment, Personal Relevance, Online Interactivity, Message, Brand Familiarity, Buying Intention.
Fundraising volunteers, religious social service organizations, Fundraising School, Canvassing.
Goverment, Poverty and Social Entrepreneur
Health Service, Acceptance Value, Patient Reliance
Influence, Law, National Economy
Influence, Performance, Organization
Management of cooperatives, effectively, business sustainability
Organization , Administration Public
Pathology, Bureaucracy, Performance, Services
Perpetrators of e-warong KUBE, economic empowerment, income generating , social entrepreneurship, industrial social worker.
Product Quality, Promotion, Purchase Decision. Suzuki Ertiga.
Strategy, Supply Chain Management, SMEs Supply Chain Management Strategy
Stratejic, Management, Leadership Style, Job Satisfaction, Employee Performance.
government collaboration, coordination, organizational performance
supervision, hotel and restaurant tax, local revenue
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