SUPPLY CHAIN MANAGEMENT STRATEGY IN SMALL AND MEDIUM ENTERPRISES (SMEs) IN THE CITY OF BANDUNG, WEST JAVA

Abstract

The purpose of this study is to analyze the supply chain management strategy that has been implemented by SMEs in Bandung, to analyze the supply chain management strategies used by SMEs and to examine various problems and factors that support its successful implementation.               This research method uses a qualitative method, which is to reveal the problems of this research as a whole and objectively in accordance with the actual facts. The focus in this study is the supply chain management (SCM) strategy, in this case the determination of the supply chain management (SCM) strategy in Small and Medium Enterprises (SMEs) in Bandung City.            The results showed the supply chain management strategy used by SMEs in Bandung City in determining suppliers, namely SMEs in Bandung City using a few suppliers strategy with 1 supplier, namely 69.66%, SMEs in Bandung City using a few suppliers strategy with 2 suppliers, namely 18 , 73%, SMEs in Bandung using a few suppliers strategy with 3 suppliers, namely 6.74%, SMEs in Bandung City using a multi-supplier strategy with 4 - 10 suppliers namely 4.86%. In providing raw materials for their products, almost all SMEs in Bandung buy their own raw materials. SMEs get their raw materials from markets, shops and stalls in the vicinity of their homes. The supply chain management strategy for SMEs in Bandung City is that similar SMEs form cooperatives and will obtain raw materials directly from the company then carry out the manufacturing process by making products and selling them directly to consumers or selling them to distributors, agents, then to new retailers to consumers